The Vodafone story so far

Vodafone was responsible for the UK’s first mobile call, just after midnight on 1 January 1985. Within 15 years, we were the largest company in Europe – and the largest of our kind anywhere in the world.
Ours is a story of investment, innovation and award-winning customer service.

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2010
Vodafone UK wins Best Network in the Mobile News and Mobile awards
Vodafone UK ranges the Apple iPhone
Vodafone One Net – the business solution that merges mobile and landline numbers – reaches one million customers
Vodafone VIP launched. The new reward scheme provides access for customers to a range of high-profile national events

2009
A major expansion programme brings the number of Vodafone retail stores to 400
The Vodafone Foundation launches the UK World of Difference programme – giving 500 people the chance to get paid to work for charity
Vodafone signs an exclusive agreement with Twitter, allowing customers to send updates and receive notifications by text
Vodafone Sure Signal launched – a unique device to improve the mobile phone signal inside customers’ homes

2008
Vodafone UK is the first European network operator to offer Dell’s Inspiron Mini 9 ultra-mobile device with built-in broadband connectivity
The first ever touchscreen BlackBerry® smartphone – The BlackBerry Storm 9500 – is announced. It’s built exclusively for Vodafone.

2007
Vodafone launches Secure Remote Access, providing data security for remote and flexible workers
We announce plans to build a state-of-the-art 850-seat customer services centre in Stoke on Trent

2006
The Vodafone Mobile Connect 3G broadband (HSDPA) data card is launched, offering faster data speeds on laptops
The number of Vodafone live! customers with 3G reaches 10 million

2005
We launch Stop the Clock for Pay monthly and Pay as you go customers. This gives customers an hour’s talk in the evenings and weekends for the price of three minutes
We launch Vodafone Simply – giving customers new, easy-to-use voice and text services
Vodafone introduces Passport – a new voice roaming price plan
Vodafone wins Mobile Retailer’s National Retailer of the Year award

2004
We launch Content Control – which bars younger customers from accessing adult material
Vodafone launches its first 3G service in Europe with the Vodafone Mobile Connect 3G/GPRS data card for corporate customers. It gives access to office applications at ten times the speed of GPRS
Vodafone live! with 3G is launched in 13 markets – giving customers access to a range of services including video calling and video streaming

2003
Vodafone UK launches Speaking Phone for blind and visually impaired customers
Vodafone live! attracts one million customers in its first six months
Orange, Telefonica Moviles, T-Mobile and Vodafone form a new association to drive inter-operable mobile payments

2002
Vodafone trials a global mobile payment system in the UK, Italy and Germany
Vodafone launches the first European GPRS roaming service
The Vodafone Group Foundation is launched
Vodafone launches Vodafone live! and Mobile Office
Arun Sarin succeeds Sir Christopher Gent as Chief Executive of Vodafone Group Plc

19992001
The first 3G voice call is made over Vodafone’s initial 3G network of 30 radio base stations in the Thames Valley
Vodafone introduces instant messaging to its network
Vodafone becomes to the first network to offer Pay monthly customers the ability to roam
GPRS is launched nationwide, providing an ‘always on’ connectivity
Find and Seek with Vizzavi UK allows customers to find their way via WAP

2000
The acquisition of Mannesmann AG almost doubles the size of the Vodafone Group – making it the world’s largest mobile telecommunications company
The Vodafone Mobile Connect USB modem is launched
Vizzavi – a 50/50 joint venture between Vodafone AirTouch and VivendiNet – delivers a multi-access branded Internet portal for Europe
Vodafone acquires the largest available 3G licence in the UK
WAP gateway is opened, offering customers access to internet-style information
Vodafone UK and Microsoft announce a joint project to bring Microsoft Outlook functionality to wireless mobile devices

Vodafone AirTouch Plc is created as a result of a successful merger between Vodafone Group Plc and AirTouch Communications Inc
On 5 January, Vodafone connects its five-millionth UK customer

1997
Chris Gent succeeds Sir Gerald Whent as Chief Executive Officer of Vodafone Group Plc

1996
Vodafone is the first network operator in the UK to launch a Pay monthly analogue package
Per-second billing on the digital network is introduced, as well as options to buy ‘bundled’ minutes and make off-peak local calls to landlines

1994
Vodata is the first network operator in the UK to launch data, fax and text messaging services over the digital network
Vodafone joins the Globalstar consortium to develop and launch a Low Earth Orbiting Satellite mobile phone service

1993
Vodafone Group International is formed to acquire licences and supervise overseas interests
Vodafone opens its first high street store

1992
Vodafone and Telecom Finland sign the world’s first international GSM roaming agreement

1991
Racal and Vodafone de-merge, and the Vodafone Group is listed as an independent company on the London and New York stock exchanges
Vodafone and Telecom Finland make the world’s first international roaming call
Vodafone launches its digital (GSM) mobile phone service – the first in the UK

1989
Paknet is formed as a joint venture between Racal Telecom and Cable & Wireless

1988
Racal Telecomms Plc floats on the London and New York stock exchanges

1987
Vodafone is recognised as the largest mobile network in the world
Vodata is created as the ‘voice and data’ business to develop and market Vodafone Recall, the voicemail service
Vodapage is launched – providing a paging network that covers 80% of the UK population

1985
The Vodafone analogue network is the first cellular network to launch in the UK – and the first call is made from St Katherine’s Dock in London to Newbury on 1 January 1985

1982
The Racal Electronics Group wins its bid for the private sector UK Cellular licence. It sets up the Racal Telecomms Division and names the new network ‘Vodafone’ to reflect the provision of voice and data services over mobile phones. Based in Newbury, the company has less than 50 employees, all in one building
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The Perfect Body Formula

To build the perfect body, it helps to have the right dimensions. Thankfully, the magic formula for those dimensions has been known for centuries. It’s called the golden ratio—a dividend of two measurements that’s roughly equal to 1.618. Its influence can be seen in the shape of a seashell, the spirals of a pinecone, and the Parthenon in Athens. And in blueprints for the archetypal human form: Leonardo da Vinci’s Vitruvian Man and Michelangelo’s David. In fact, whether you’re looking at art or nature, you’ll find this ideal proportion turning up everywhere. So it’s no surprise to learn that chicks dig a physique that measures up to the golden ratio. An Archives of Sexual Behavior study reveals that women are most attracted to muscular men whose shoulders measure 1.6 times the size of their waists. Of course, it’s not always easy or practical to measure the width of your own shoulders—you need someone to do it for you. But you can use your chest circumference as a handy stand-in stat. “They’re just different measures of the same thing,” says Viren Swami, Ph.D., author of The Missing Arms of Venus de Milo: Reflections on the Science of Attractiveness. One of Swami’s studies shows that women prefer a chest-to-waist ratio of 1.4 instead of one in which the two measures are closer to each other. (It’s a smaller ratio than 1.6 since your chest is narrower than your shoulders.) The bottom line: When women look at men’s torsos, the V shape is victorious. (And if you want to build the ultimate V-shape for yourself, check out The V-Shape Shortcut, the 4-week training plan created by world-class strength coach Martin Rooney.) You can figure out your own proportion in three easy steps. All you need is a tape measure and a calculator. 1. Measure your shoulder circumference at its widest point—usually around your shoulders and chest in a line halfway between your nipple and collarbone. (If you’re on your own, you can measure your chest at its widest point, just below your armpits.) 2. Determine your waist circumference by wrapping a measuring tape around your abdomen so that the bottom of the tape touches the top of your hip bones. 3. Divide the circumference of your shoulders (or chest) by that of your waist. You don’t have to look like a cartoon superhero to hit the ideal proportion: If you use the standard from Swami’s studies, you could hit the jackpot by having a 45-inch chest and a 32-inch waist. To visualize the look, think Muscle Beach 1940, not WrestleMania 2008. (For the sake of comparison, the most popular muscleman from the presteroid era, Steve Reeves, had a 52-inch chest and a 29-inch waist—a way-beyond-golden ratio of 1.8.) Leanness rules over hugeness. What’s more, lower-body dimensions don’t have the same appeal as those of the top half. “This point is pretty conclusive,” Swami says. “When women judge a man’s physical attractiveness, lower-body shape plays a negligible role.” Which isn’t to say that you should ignore your southern hemisphere, because it’s exceedingly difficult to develop a lean, muscular upper body without using your body’s biggest and strongest muscles: your hips and thighs. Their immense power to drive metabolism and generate muscle-building hormones will help grow your chest, shoulders, arms, and upper back, too. The trick is to use your meatiest muscles strategically to produce the eye candy women find so tasty. That, of course, is the goal of the three-exercise workout below. But before you launch into the workout, know that you don’t have to achieve picture-perfect results to get the girl. “There’s some research to suggest that women aren’t too keen on the most attractive men—they consider them too far out of their league,” says Swami. The golden ratio is nice to shoot for, in other words, but you won’t be disappointed with a silver or bronze. Read more at Men’s Health:

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